People prefer faster loading websites and so does Google, as the speed of the loading of a site is one of the ranking factors in search engine results of Google. If the sites load faster than other sites, then it is most likely to appear when there are searches made for the particular brand or product. When the websites does not load quickly, it is mostly because of the images. When the images are large, it makes the loading of the website slow. www.seoaltinvestments.org asserts this as a major disadvantage.
Given here are the few tips to optimize images for faster loading. The best Sacramento SEO and web development companies can work towards optimizing the website speed.
Not all SEO company in Sacramento suggests large images. A large number of publishers and marketers would want to use large, high-resolution images because they believe that these images will be attractive to users and that they will improve user experience. However, the problem with such high-resolution images is that the file size is very large and this would take a long time to load, and the website loads even slower when there are multiple images. Many publishers were found to upload images that are from 2Mb to 5Mb big. This size is too big for a website and one of the main reasons that slow down the website. If the image is larger than 500kb, it can be compressed.
Before uploading the image, it must be checked for its size, which can be seen in the image properties by right clicking on the image. The file size must be below 500kb or even 100kb if possible. There are a number of online tools that can be used to compress images such as TinyPNG and CompressJPG. While using Photoshop, the dimension of the image must be kept in mind and the DPI must be set to 72dpi. It is always bet to ‘Save for Web’ as this will control the final size of the image.
The images must be converted to proper file size; sometimes GIF or PNG can be used but when in doubt, JPG is the best choice
Auto scaling Images
Auto-scaling images make the image display smaller than they are but it does not reduce the file size. This results in distorted images. Auto-scaling is much more convenient for the developers but this can potentially slow down the website. A photo banner can be used as a thumbnail b using auto scaling but the website becomes slow, and the image looks distorted. Using the same image over and over again also affects faster loading of the website. The resolution is important and the same image can be repeated for up to 4 times.
Lack of image caching
When the page is image-heavy, it would take a long time to load even if the images are properly scaled. A good way to speed up the loading is by using CDN caching. Caching is the storage of temporary data in an area called cache. An already visited website loads more quickly because it is cashed by the computer. A CDN (Content Delivery System) helps in delivering cached content and helps loading the website faster even at times of high traffic. This is done by loading content from cached server. CDN also helps in running the website when there are too many visitors at the same time.